JOIK natural luxury! JOIK has become the most successful natural cosmetics brand in Estonia where all products are manufactured by hand. JOIK originated in 2005 from a quest for healthy scented candles that are not based on petroleum. Because these did not exist, founder Eva-Maria Õunapuu decided to make them herself. THis hobby soon became a successful business. Over the years, natural cosmetics was added to the line. JOIK takes its inspiration from long-standing traditions and wisdom of ancestors. JOIK prefers local ingredients and all the ingredients are selected and controlled with the greatest care and love. JOIK Cosmetics does not use mineral oils, silicones, parabens or other potentially harmful substances. JOIK products are never tested on animals. JOIK processes the ingredients in its products with the utmost care.